General Stores Bournemouth
At South Coast Bike Lab, we specialise in tailored bike fitting services led by a former National Champion. With over 20 years of professional racing experience, we combine an elite perspective with scientific, data-driven analysis to optimise your ride. Whether you're a casual rider seeking comfort or a competitive cyclist chasing speed, our expert, champion, and aero fits are designed to fit your bike to your body, goals, and biomechanics, ensuring you achieve your best on the road.